Every interaction you present tells your users how you feel about them.
Are you telling people you’re a disinterested, minimum-wage employee who’d rather be texting classmates than wasting time with you.
Or are you a fresh-pressed concierge with an authentic smile; pointing guests to the best italian joint in the neighborhood before they can ask the question.
Maybe you’re just an overworked cashier; holding-on till lunch break.
In this world of 1-800-Flowers.com’s your website is your business. If you skimp here you might as well hang up the “Going Out of Business Sale” banner now.
There’s also a direct connection between thoughtless design and an all-you-can-eat buffet of support calls.



